One Up Growth Strategies | Golf Industry Advisory

The Challenge

Golf is a different game.

Complex Channel Dynamics

The golf ecosystem — green grass, specialty retail, mass market — operates by its own rules. Without insider knowledge, brands waste years and millions learning the hard way.

Relationship-Driven Market

Success in golf isn't just about product. It's about trust, timing, and the right introductions. Breaking in without established relationships is nearly impossible.

Scaling Without Strategy

Many brands achieve initial traction but plateau. Sustainable growth requires sophisticated GTM planning, demand forecasting, and retail partnerships built on data.

ONE UP

The Advantage

I've built what you're trying to build.

From architecting Stanley's entry into golf — 400+ accounts, PGA Tour partnership, and a national rep network in under a year — to scaling international brands across North American retail, I bring the playbook, the relationships, and the operational expertise to accelerate your growth.

Services

Strategic advisory for every stage of growth.

Go-to-Market Strategy

Comprehensive market entry and expansion plans tailored to golf's unique channel dynamics — from positioning to pricing to promotional calendars.

Sales Team Build-Out

Design and deploy high-performance rep networks. Access to vetted independent reps with established buyer relationships across key territories.

Retail & Green Grass Distribution

Strategic introductions and partnership development with PGA Tour Superstore, Golf Galaxy, Scheels, green grass operators, and specialty retailers.

Brand Positioning

Craft your narrative for the golf consumer. Align product, messaging, and channel strategy to own a distinctive position in the market.

Demand Planning & Analytics

Data-driven forecasting, inventory optimization, and performance analytics to ensure profitable, scalable growth.

Strategic Partnerships

Identify and secure high-impact partnerships — from PGA Tour alliances to ambassador programs to corporate/licensing opportunities.

Testimonials

I consider Connor not only to be one of the more influential people in the golf space but one of my trusted colleagues and friends. He is extremely intelligent and respected, which allows him to create solutions that work for everyone. Over the years he has brought great value to me and my organization.

Ryan Austad President, COO Austad's Golf

I've had the pleasure of working with Connor, and he consistently brings a positive, can-do energy that elevates those around him. He is honest and straightforward about what he can deliver and candid when something isn't feasible. Most importantly, he's a proven performer who knows how to win!

Collin Olson DMM Scheels

Connor excels at building relationships, understanding the customers needs, and using data to support his recommendations. He is a true professional and proven revenue producer.

Glenn Hickey President Callaway Golf

I've had the opportunity to work with Connor for many years and one word comes to mind "Rockstar"! Connor possesses a keen intellect, a unique talent for fostering and developing relationships and most importantly creating win-win strategies for driving mutual business results. I highly recommend Connor!

Richard Ahlgren President Rock Bottom Golf

Connor combines strategic thinking with relentless follow-through. He builds trust quickly, leads with integrity, and turns ideas into measurable results without ever losing his positive edge.

Geoff Pinheiro DMM Golf Town - Canada

Connor has a rare ability to align people, priorities, and execution. He leads with clarity, earns confidence through action, and consistently delivers results that exceed expectations.

Lea Blake VP, Licensing & Merchandising PGA TOUR

About

Connor Crail

I've spent over 15 years building, scaling, and leading sales organizations in golf — from scaling Callaway Golf to architecting Stanley 1913's sport channel entry.

My career has taken me from territory sales rep to National Sales Director, with stops leading national accounts, building agencies, and consulting for international brands entering the North American market. I've managed P&Ls, built rep networks from scratch, and negotiated partnerships with everyone from PGA Tour Superstore to the PGA Tour itself.

I understand golf because I've lived it — as a four-year college letterman and as someone who's spent nearly two decades in the business. I know what it takes to win.

Previous Stanley 1913, Callaway Golf, C Squared Social

Education B.S. Business Administration — Northwest Nazarene University

Scale Your Brand in Golf